Build Visibility That Lasts

Search changes. We adapt .

At Trade Up Marketing, we help trade businesses show up where it counts, stay visible as the landscape shifts, and turn clicks into conversions.

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    • Our approach is built on one simple idea: you don’t win by chasing algorithms. You win by understanding people.

    We learn your business inside and out, study how your customers search, and create a visibility strategy that grows with you.

    From keyword intelligence and on-site optimization to AI-driven search readiness, everything we do is designed to keep your business ahead of the curve and ahead of the competition.

    And you won’t be left wondering how things are going between complicated monthly reports. You’ll have your own analytics dashboard where you can monitor your SEO in real time, and meetings with us to ensure everything is clear.

    Our SEO and AEO Services

    Local Market Domination

    We don’t guess what people search. We research how they buy. Through detailed SERP landscape analysis and real-world trend tracking, we uncover where your customers live online and how they make decisions locally.

    On-Page Optimization

    From headlines to metadata to user flow, every element of your website gets tuned to speak to both search engines and your customer’s intent. We focus on clarity, speed, and structure. Because an optimized site should sell while it ranks.

    Technical
    SEO

    Behind the scenes, we clean up what’s slowing you down. Structured data, crawl efficiency, indexing control, and site architecture are all built for long-term stability. You’ll feel it in faster load times and rising visibility.

    Adaptive Content

    We create and schedule strategic content that builds your authority over time. Service pages, informative blogs, local landing pages, and multimedia that all tie back to measurable search demand.

    Reputation Signals

    Your reputation is SEO fuel — and it’s becoming even more critical as AI search engines evolve. We manage and optimize your Google Business Profile, key citation sources, and local reviews to strengthen the trust signals.

    Competitive Analysis

    We study what is and isn’t working for your competitors to identify keyword gaps, backlink opportunities, and strategic openings. Then, we employ responsive strategies that help you pull ahead.

    AI Engine Optimization

    Search is evolving. So are we.
    Our AEO process aligns your brand with AI-driven search assistants and generative engines. We structure your site so when AI answers questions in your niche, it mentions you.

    Data-Driven Tracking

    Every SEO and AEO campaign is tracked against the keywords we target, the rankings we earn, and the conversions those rankings deliver, so we know our strategies aren’t just informed, but effective in the real world.

    Continuous Evolution

    SEO and AEO aren’t boxes to check. They’re living systems that change constantly. We test new tools, study shifting algorithms, and update your strategy to stay one step ahead of this every evolving landscape.

    Our Process

    • 1

      Understand

      Everything begins with discovery. We get to know your business, your ideal customer, and the path they take before picking up the phone or clicking “book now.”

    • 2

      Identify

      We research how your customers search. We identify the keywords, questions, and phrases that connect their intent to your solution.

    • 3

      Optimize

      Your website is the anchor point. We optimize your service pages, headlines, metadata, and internal structure. Each keyword has a purpose.

    • 4

      Expand

      Next, we push your reach beyond your website. We optimize profiles, key citations, and local reviews to amplify your authority where it matters most: in your community.

    • 5

      Build

      We develop blog posts, landing pages, and thought-leadership content that expand your footprint across traditional search and AI Engine Optimization (AEO)

    • 6

      Track

      We measure what’s climbing, what’s converting, and what’s worth doubling down on. Each insight shapes the next round of optimization.

    The TradeUp Difference

    No templates. No set-and-forget campaigns. Just people who actually care about your growth.

    We monitor performance constantly, track progress in real time, and give you access to a real-time analytics tracker that show what’s working and where we’re improving. Every insight leads to action, and every action leads to growth.

    We believe in hands-on partnership, not guesswork. Every keyword, every listing, every tweak has purpose.

    We don’t just want your business to be visible. We want you to own your market.

    Because in our world, consistency beats luck every time.

    Frequently Asked Questions

    Have questions? We’ve got answers.

    We handle everything: research, content, optimization, tracking, and reporting. You don’t have to lift a finger on the technical side.

    But your insight is invaluable. You know your customers, your selling points, and what makes your work stand out, and that’s the foundation of powerful marketing.

    The more we understand your unique story, the better we can help people connect with it.

    We don’t just sell services; we sell the people behind them.

    That’s what makes your brand trustworthy, relatable, and worth choosing.

    Absolutely. In fact, that’s where we often start.

    Many of our clients come to us after an agency “did SEO” — and left them with keyword-stuffed pages, over-optimized headlines, or heavily AI-generated content that doesn’t sound like a human, let alone your business.

    We clean that up, rewrite what’s worth keeping, and rebuild your foundation the right way.

    We refine your metadata, on-page structure, and content hierarchy so search engines — and now AI-driven search engines — recognize your site as credible, useful, and trustworthy.

    Because modern SEO isn’t about tricking algorithms anymore. It’s about proving to Google, to AI systems, and to your future customers that your business is legit, local, and built to last.

    You will — because we don’t just send reports, we provide constant access to your data, and explain them.


    Every Trade Up client gets access to a custom dashboard where you can see your key stats — rankings, calls, clicks, conversions, and more — in real time.

    You’ll never wonder what’s happening behind the scenes.

    And we don’t leave you to figure it out alone. We schedule monthly meetings (or more often if you’d like) to walk through your results, explain what the data means, and discuss how it shapes our next moves.

    You’ll always know where your marketing stands and why we’re making each adjustment.

    Our goal isn’t just to show you numbers — it’s to make sure you understand how those numbers translate into real growth for your business.

    You do — because people are searching in more ways than ever.

    Local SEO is what helps your business show up in traditional search — on Google Maps, in the local pack, and in organic listings when someone nearby searches for your services. It’s the foundation that proves to Google you’re a legitimate, trusted local business.

    AEO (AI Engine Optimization) builds on that foundation. It makes sure your business is visible not just in Google, but also in AI-powered tools like ChatGPT, Perplexity, and Google’s AI Overviews.

    These systems pull from structured data, reviews, and consistent brand signals to decide who to recommend when someone asks.

    Together, they make sure your business shows up everywhere customers are asking for help, whether they’re typing, talking, or prompting an AI.