Video Production
Harness the power of the USA’s #1 video production machine for home service businesses. We produce high end brand story videos, high impact product ads, project overviews, client testimonials, personal branded content, and more.
How we create professional videos
Here's what you will experience when working with us. We hope you learn about pre-production, production, and post-production so you feel better educated.
Welcome to our portfolio of
award-winning videos.
From brand story videos, client testimonials, frequently asked questions, product videos, city overviews, travel videos, documentaries, and more — we can create literally anything for you.
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Here are our top video types.
- ✓Brand Story
- ✓Testimonials
- ✓Process
- ✓Hype
- ✓Personal Brand
- ✓Events
Our video services.
Our video production is our flagship service built from the legacy of JL Video, now fully integrated into our offering. What started in Tampa as a sixteen-time winner of the Telly Awards — that's right, national calibre work — is now your competitive advantage.
We handle everything: drone cinematography over job sites and commercial-style branded content, virtual production on LED walls, high-impact social-ad videos, and client testimonials.
You've seen the big brands, you've seen the production value. We bring that level of craft to service businesses like yours — so your next video doesn't look like the competition's, it is the competition's.
Whether you're telling your brand story, capturing a TV-quality commercial, or producing scroll-stopping short-form content for social, TradeUp's video team has the equipment, the crew, and the creative pedigree to deliver. Let's make something that earns attention — and drives results.
Commercial & Brand Story Videos
High-end, cinematic videos designed to tell your brand's story and make a lasting impression. Ideal for websites, paid ads, and major campaigns — crafted to look like they belong on TV (because they could).
Drone Videography
FAA-certified drone operators capture stunning aerial footage of job sites, facilities, or properties. Perfect for builders, contractors, and service pros who want to show scale, scope, and professionalism from the sky.
Testimonial & Case Study Videos
We capture real customers sharing real results. These videos build trust fast and are perfect for landing pages, sales tools, or retargeting ads. We handle the interviews, filming, and editing — start to finish.
Social Media Content Packages
Scroll-stopping short-form video content tailored for platforms like Instagram, Facebook, and YouTube Shorts. Shot in batches, edited for vertical, and designed to engage your audience fast.
Virtual Production & LED Wall Shoots
Next-level production with virtual backdrops and custom environments using LED walls. Whether you need scale, mood, or a setting you can't access physically, we bring it to life — without green screens.
Technical Explainer & Service Videos
Break down what you do in a way that's visual, clear, and compelling. Great for homepage content, sales presentations, or onboarding. We turn complex services into videos that actually sell.
On set with TradeUp.
From first call to
final cut.
Strategize
We start with a deep dive into your brand, goals, and audience to craft a focused video strategy.
Development
From scripting to storyboarding, we map out every frame to ensure your message is clear and compelling.
Pre-Production
We handle all logistics — locations, talent, equipment — so your shoot runs like a well-oiled machine.
Production
Our team captures high-quality footage using professional gear and a creative eye to elevate your story.
Post-Production
We edit, color grade, and fine-tune your video with graphics, music, and effects to make it shine.
Refine
We deliver your final video and include two full cycles of review and edits, ensuring it meets your expectations before launch.
